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How Meta Ads Auction System Works
Meta ads resources, why the system cheats and what to do about it
Jun 14
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Trent Turner
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How Meta Ads Auction System Works
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Positioning, offers, & trust 🧠
10 months worth of marketing lessons working in the supplements industry
Jun 2
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Trent Turner
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Positioning, offers, & trust 🧠
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December 2024
How to Launch Podcast Ads that Convert for DTC Brands 🎙️
A guide to launching podcast ads for DTC brands
Dec 9, 2024
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Trent Turner
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How to Launch Podcast Ads that Convert for DTC Brands 🎙️
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What is the incrementality factor and how can I leverage it?
And, should I be testing Applovin? 🤷♂️
Dec 2, 2024
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Trent Turner
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What is the incrementality factor and how can I leverage it?
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November 2024
The risks of automated bidding during Black Friday and how to prepare for them
Strategies for remaining profitable during sales periods
Nov 25, 2024
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Trent Turner
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The risks of automated bidding during Black Friday and how to prepare for them
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September 2024
Scaling Performance Marketing in Q4 🚀
Notes from a DTC panel that I hosted last week
Sep 30, 2024
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Trent Turner
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Scaling Performance Marketing in Q4 🚀
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A framework that’s more useful than “Founder Mode” 🛠️
Understanding when to delegate and when to micromanage
Sep 10, 2024
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Trent Turner
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A framework that’s more useful than “Founder Mode” 🛠️
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August 2024
How to negotiate salary after a disappointing performance review 🤝
Set the meeting, be candid, & create a plan
Aug 18, 2024
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Trent Turner
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How to negotiate salary after a disappointing performance review 🤝
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The first thing I do when joining a new company: Building a growth dashboard 📊
Part 1: Growth dashboards (template included)
Aug 14, 2024
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Trent Turner
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The first thing I do when joining a new company: Building a growth dashboard 📊
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July 2024
5 growth lessons working in DTC startups 🎓
Dashboards, vanity metrics, hiring and more
Jul 22, 2024
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Trent Turner
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5 growth lessons working in DTC startups 🎓
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June 2024
Transforming reviews into revenue: How to use AI to improve ad performance 🤖
Unlock the hidden insights in your customer reviews
Jun 20, 2024
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Trent Turner
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Transforming reviews into revenue: How to use AI to improve ad performance 🤖
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March 2024
5 landing pages that are worth testing 🛬
Trojan horses, listicles, advertorials, and more
Mar 4, 2024
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Trent Turner
2
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5 landing pages that are worth testing 🛬
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